PRESS RELEASE
Beauflor, a division of Beaulieu International Group (“BIG”) and one of the leading manufacturers of Cushion Vinyl flooring has entered into an exclusive licensing and cooperation agreement with Mei Li Sheng of Guangzhou, China, for the mechanical-locking LVT technology known as Super-Click.
The agreement with BIG followed Super-Click’s exhibitions at Domotex shows in Germany and Shanghai this year where the product received overwhelming interest from the industry.
Beauflor will bring this new LVT technology to market under the name “Dream Click”, and has decided to invest in a new high-tech production line for this type of LVT’s. This new line will be installed in Beauflor’s current facilities in Wielsbeke (Belgium), and should be up and running by the beginning of 2012. The Dream Click LVT-range will be launched to markets in Western and Eastern Europe, Russia and North America.
Under the agreement, the developer, Mei Li Sheng, will retain rights to emerging markets in Asia, Central and South America, the Middle East, Africa and Australia and New Zealand. The Super Click brand will be managed by a newly created entity called Super-Click International, headquartered in Lancashire, UK. Super-Click will continue to be manufactured in China. Super Click International plans to exhibit at Domotex Middle East in Dubai in September 2011, in Germany in January 2012 and in Shanghai in March 2012.
Beauflor’s Dream Click will be launched in tandem with a full LVT collection called “Podium”, including Podium Easy (peel and stick), Podium Pro (dry back for residential and commercial use), Podium Click (click LVT’s) and Podium XXL (offering 72” [183 cm] dry back planks). The Podium LVT’s will be available world-wide.
Both Dream Click and Podium LVT’s will be shown at Domotex Hannover 2012. Beauflor’s entire LVT-business will be managed by a newly created company, called Beauflor Vinyl Tiles NV.
Because of the recent investments and expansion into LVT’s, Beauflor is now offering to its customers a complete range of vinyl flooring solutions. Dream Click and Podium are joining Beauflor’s existing wide range of residential and commercial Cushion Vinyl products, available in 2m, 3m, 4m and 5m widths; the latter being a worldwide exclusive.
ENDS.
For further information please contact;
Emma Booth, Simon Turner or Michael Gregory
Super-Click International Press Office
Freshfield
Phone: 0044 1772 888400
E-mail: emma@freshfield.com/ simon@freshfield.com/ michael@freshfield.com
About Beaulieu International Group:
Beaulieu International Group, European leader in the production of floor coverings and fabrics, is a Belgian industrial group created by the merger of five components of the former Beaulieu group. Beaulieu International Group is vertically integrated with production of raw materials, semi-finished and finished products and achieved sales totaling EUR 1.3 billion in 2010. With thirty establishments, spread over eight countries and a staff of 3,400 the Group wishes to respond to the needs and expectations of all of its customers by offering innovative and high-qualitative products which capitalise on new trends in comfort and design.
About Super-Click:
Super-Click is one of the world’s most flexible LVT floating floor systems. It was originally developed by Mei Li Sheng, based in Guangzhou (PRC). The Super-Click product differs from any other known mechanically locking LVT thanks to its unique locking system. It offers superior locking strength combined with an unseen ease and speed of installation. Super-Click was successfully launched by Mei Li Sheng at Domotex Hannover and Domotex Shanghai in 2011.
In 2011, Mei Li Sheng entered into an exclusive licensing agreement with Beauflor, a division of Beaulieu International Group (“BIG”), covering markets in North America, Western and Eastern Europe and Russia. Beauflor market the technology under the name “Dream Click.”
Under the agreement, Mei Li Sheng, retains rights to emerging markets in Asia, Central and South America, the Middle East, Africa and Australia and New Zealand. The Super-Click brand is managed through Super-Click International, headquartered in Lancashire, UK.
